Why are we still saying . . .

WEBMASTER. Why the hell are we still saying and using the word webmaster? It’s 2026. Even real estate agents refer to bedrooms as primary NOT master. How is webmaster still ok? Especially in places that claim to be inclusive and progressive.

A college using the word webmaster has completely lost the fucking plot. Not a plot twist, a completely fucking lost plot line. It’s been more than 30 years of the web and webmaster isn’t a developer who knows how to code or a designer who knows how to create a comprehensive experience a webmaster is just (usually) the guy who makes the thing work well enough to keep his job.

I was a webmaster when there was a guy who was The Webmaster. But, he didn’t do anything but keep the servers going. Administrator is a fine title. Web or Network Administrator are fine titles. Just stop saying shit like webmaster.

When you’re caught in the death spiral

What happens to people who find their expertise caught in the death spiral of “everyone can design anything”? Finding my expertise marginalized makes me kinda cranky. I know my expertise in seeing an extra space between two words from a mile away is trivial to most people (at best) and irritating as fuck (to some) but when you asked for “attention to detail”, what the actual fuck did you expect?

While we’re at it

If we’re talking about design, there is still no such thing as UX/UI. User Experience (UX) is inclusive of User Interface (UI). Without an interface, there is no experience. Being a designer of either experiences or interfaces or both is fine but saying user experience/user interface is just fucking stupid so why would people keep saying UX/UI? Because they’re fucking stupid. Sorry for climbing the ladder of inference but I have experience to back up the assumption.

There is still no such thing as UX/UI or UI/UX.

There is no such thing as UX/UI or UI/UX.

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There is no such thing as UX/UI or UI/UX.

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There is no such thing as UX/UI or UI/UX.

There is no such thing as UX/UI or UI/UX.

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There is no such thing as UX/UI or UI/UX.

There is no such thing as UX/UI or UI/UX.

There is no such thing as UX/UI or UI/UX.

There is no such thing as UX/UI or UI/UX.

There is no such thing as UX/UI or UI/UX.

There is no such thing as UX/UI or UI/UX.

There is no such thing as UX/UI or UI/UX.

There is no such thing as UX/UI or UI/UX.

There is no such thing as UX/UI or UI/UX.

There is no such thing as UX/UI or UI/UX.

There is no such thing as UX/UI or UI/UX.

There is no such thing as UX/UI or UI/UX.

There is no such thing as UX/UI or UI/UX.

There is no such thing as UX/UI or UI/UX.

There is no such thing as UX/UI or UI/UX.

There is no such thing as UX/UI or UI/UX.

There is no such thing as UX/UI or UI/UX.

There is no such thing as UX/UI or UI/UX.

There is no such thing as UX/UI or UI/UX.

There is no such thing as UX/UI or UI/UX.

There is no such thing as UX/UI or UI/UX.

Bart Simpson at a green chalkboard writing THERE IS NO SUCH THING AS UX/UI OR UI/UX over and over and over.
THERE IS NO SUCH THING AS UX/UI OR UI/UX.

You know what also really blows? About ten years ago, we could get away with just saying There is no such thing as UX/UI but then some fucking genius started with UI/UX. What a stupid phase of human history. We really are caught in the death spiral. If enough of us wake up – hence the word WOKE – we can stop it but that’s not for today.

Thanks for your attention to this matter. ME!

Sowing seeds

It’s an act of faith

Wildflowers and sunflowers

Last years seeds, warm dirt

Giant sunflower seeds are now under warm dirt in the front yard

Vaporware

Amazing to see how little shame there is out there in the world of software (product) design, development, and delivery. I am well aware of the rot; I’ve lived through the struggles against enshittification – so well named by Cory Doctorow – and I’ve left the world of bigass paychecks and bullshiters behind. Do I miss the paychecks? As a state worker making a little more than what I started at when I worked at Trader Joe’s, I absolutely miss the money. I miss the work, too, I was actually good at it and I like being a middle manager. Plus, get this, I’m actually trained to be a manager. I know I just dated myself but who the fuck is reading this anyway?

So when I see that there’s a dude, once again, hired into a job for which I was passed over, I gotta see if there’s anything there and – drumroll – there is not. He’s got a cool lookin’ website which is 80% of the deal, the other 10% is having an contact where you wanna get hired and guess what? Bigass paycheck!

Here’s some digital evidence for his worthiness and success. If you think he’s blinking at you from the screen, he is. Sort of.

FPO.

Will there be anything to show for that money provided to this guy? Here’s another drumroll moment. NO. He absolutely will not deliver anything that will become a revenue-driving aspect of the business.

I can basically guarantee he won’t. Can I promise he’ll acknowledge that? I promise he’ll have some story to tell about increasing revenue or decreasing friction or delivering some boost in sales but it won’t be true. I’ll freely admit it if I end up wrong. Gladly. Prove me wrong, bro. Someone’s gotta be first.

I’ll circle back with ya in 24-36 months.